Harrisonburg Honda is locally owned by Nelson and Rose Swartz, and operated by Bryan Horne. We serve the Shenandoah Valley of Virginia, from Harrisonburg, to Roanoke, Staunton, Charlottesville, Waynesboro, Winchester, and everything in-between for automotive sales and service needs!

Nelson and Rose purchased Harrisonburg Honda in 1994 and are lifelong Rockingham County residents. They came from very humble beginnings, and through hard work, were able to achieve their dream of owning a magnificent Honda dealership in their hometown. They currently employ over 150 people within their organization, and every employee is treated like family! Average tenure for employees of Harrisonburg Honda is over 10 years. That is unheard of in the automotive industry.

Bryan Horne has been the General Manager and Operator of Harrisonburg Honda since August of 2010. He joined Harrisonburg Honda in June of 2004 and has dedicated himself to the dealership and serving our amazing customers!

Nelson and Bryan have a bond that all “brothers-in-arms” share. They are both Veterans of the mighty US ARMY. We truly are the rare “Veteran Owned and Veteran Operated” organization.

We honor our beloved Veterans at Harrisonburg Honda, and as our way of saying “thank you for your service to our great country”, all US Military Veterans receive 10% off Service and Parts at Harrisonburg Honda. Harrisonburg Honda also will match all manufacturer Military incentives. It is a small way to let our Patriots know that we appreciate them!

Another way that we honor our Veterans is our passion for Veterans causes. Harrisonburg Honda is a proud sponsor of K-9’s for Warriors, War Paints, Project Healing Waters, and the Dayton Muddler benefitting Boulder Crest Retreat. These are great causes that offer everything from service dogs to therapy by way of art and fly fishing to our beloved military Veterans.

By supporting Harrisonburg Honda, you have partnered with us to join the fight against the 22 Veterans that commit suicide daily. We thank all of our past, current, and future customers for their support!