Harrisonburg Honda Harrisonburg VA

Harrisonburg Honda - About Our Dealership

Buying or servicing a car is just too important a task to leave it to just anyone. Visit the dedicated team at Harrisonburg Honda to get it done the right way.

Get To Know Our Dealership Family!

Welcome to Harrisonburg Honda. We are so glad you are here. We want to take a few minutes to introduce ourselves to our friends in Harrisonburg Honda.

Thank you for choosing Harrisonburg Honda. We are so honored that you have selected us to be your Honda dealership of choice. We are privileged to serve you and want to make your car shopping experience the best one yet. We will work to exceed your expectations and ensure your complete satisfaction. Take a few minutes to get to know us.

Our Owners

Harrisonburg Honda is proudly owned and operated by Nelson and Rose Schwartz. Nelson and Rose purchased Harrisonburg Honda back in 1994 and have lived in Rockingham County for their entire lives. Both came from humble beginnings and worked hard to achieve their goals and dreams. These included owning a Honda dealership in their hometown.

They employ over 150 people and like to think of this team as family. The average employee has been at Harrisonburg Honda for ten years or more! That says a lot about the leadership of this store. Nelson is a Veteran that is proud to have served his country and honored to give back to his community.

Our Dream Team

Our dealership is lead by a team of experts. Heading up the team is Bryan Horne. Bryan, who is a Veteran himself, is the General Manager and Operator of Harrisonburg Honda and has been in this role since August of 2010. He joined the dealership in 2004 and takes great pride in leading the team as well as serving the customers in the Shenandoah Valley of Virginia.

This includes customers from Harrisonburg, Roanoke, Staunton, Charlottesville, Waynesboro, Winchester, and beyond. He has shown Harrisonburg Honda incredible leadership and has assembled a great team of experts to serve you. From our knowledgeable and friendly sales professionals and finance team to our certified service technicians and parts staff, we have a great team to serve you.

Giving Back To Our Veterans

Because both Nelson and Bryan are Veterans of the mighty US ARMY and have formed a bond that all “brothers-in-arms” share, they believe in giving back to our Veterans. Harrisonburg Honda truly is “Veteran Owned and Operated.” We honor our beloved Veterans, and as a way of saying “thank you for your great service to our country,” all US Military Veterans receive 10% off Service and Parts at Harrisonburg Honda. We will also match all manufacturers’ Military incentives.

It is just a small way we show that we appreciate these Patriots and are so grateful for their service. We also honor our Veterans by supporting causes that benefit them. It is our passion to give back to our Veterans by sponsoring organizations. These organizations include:

  • K-9’s for Warriors
  • War Paints, Project Healing Waters
  • Dayton Muddler, benefitting Boulder Crest Retreat.

We are proud to support these causes that range from service dogs to therapy by way of art and fly-fishing for our beloved Veterans. When you support Harrisonburg Honda, you are supporting the fight against the 22 Veterans that commit suicide daily. Thank you to all current, past, and future customers for your support of our cause that is so near and dear to us.

Why Buy From Harrisonburg Honda?

Harrisonburg Honda is a family-owned and operated dealership. Nelson & Rose Shwartz are lifetime Rockingham County residents and have owned the store since 1994! Harrisonburg Honda employs over 150 people that we consider family. When it comes to purchasing your new Honda or a pre-owned vehicle, we know you have options. Let us share with you the reasons why it's better to buy here.

  • Lifetime Warranty with State Inspections for LIFE
  • We Honor our Military Personnel and Match Honda USA's Military Incentive All Year Round
  • 10% Off Service Parts and Labor for Military Personnel

These are just a few of the perks of shopping with us.

It's Better To Buy Here

Harrisonburg Honda is your Honda destination. Not only do we have a massive selection of new and used cars, trucks, and SUVs, we have the financing team and solutions that meet your needs.

If it's a Honda Service Center you are looking for, you won't find a better team than our factory-certified technicians to maintain and repair your vehicle. We even have genuine factory parts for those who like to do it themselves.

Are you ready to join the Honda family? Visit the team at Harrisonburg Honda and experience the difference today! At Harrisonburg Honda, "You're covered for life!"