Harrisonburg Honda

A Commitment to Quality and Community

Welcome to Harrisonburg Honda in Harrisonburg, VA, where buying or servicing a car is more like building a relationship built on trust and a shared commitment to excellence than a simple transaction.

We understand the significance of buying and maintaining a vehicle and are here to guide you through each step with care and expertise.

Why Buy From Harrisonburg Honda?

• Lifetime Warranty with State Inspections for Life
• We Honor our Military Personnel with Honda USA's Military
• Incentive All Year Round
• 10% Off Service Parts and Labor for Military Personnel
• Family Owned and Operated Dealership Serving the Valley Since 1989

Meet the Family Behind the Name

At the heart of Harrisonburg Honda are our owners, Nelson and Rose Schwartz, pillars of Rockingham County with a deeply rooted love for their community. Since 1994, when they first took the helm of Harrisonburg Honda, they've nurtured a vision of a dealership that's more like a family than a business.

Our remarkable team reflects this spirit, where many have called Harrisonburg Honda home for over a decade. The enduring loyalty of our staff showcases the supportive and respectful environment cultivated by Nelson and Rose.

The Dream Team at Your Service

Guiding this family is our very own Bryan Horne, a Veteran and General Manager who has been leading passionately and enthusiastically since 2004. Bryan and the team's expertise spans the Shenandoah Valley and beyond, welcoming customers from all walks of life into the Harrisonburg Honda experience. Our staff, from the approachable sales associates to the skilled service technicians, are all part of the dream team that prioritizes your satisfaction.

Honor and Service: Our Core Values

At Harrisonburg Honda, honoring service is woven into the very fabric of our core. As a Veteran-owned and operated establishment, we hold a special place in our hearts for fellow service members. Nelson and Bryan, both proud to have served in the US ARMY, have instilled a culture of gratitude toward Veterans within our dealership. This is why we proudly offer a 10% discount on Honda Service and Genuine Honda Parts to all US Military Veterans and match all manufacturers’ Military incentives.

Driven by a Cause Greater Than Cars

Our commitment extends beyond the Honda dealership and into the lives of Veterans in our community and across the nation. By supporting causes like K-9s for Warriors and Project Healing Waters, we aim to make a real impact in the lives of those who have served our country. Our involvement with the Dayton Muddler and other initiatives is our way of standing with veterans on their journey toward healing and happiness.

Why Choose Harrisonburg Honda?

Choosing Harrisonburg Honda means more than securing a reliable new Honda or used vehicle; it means supporting a business that stands for quality, integrity, and community service. It's knowing that every purchase contributes to the noble cause of aiding our nation's heroes. Our dedication to your satisfaction is matched only by our passion for giving back to those who have given so much.

We invite you to become part of the Harrisonburg Honda family, where every customer is valued, every vehicle is treated with care, and every opportunity to serve is an honor. Together, let's drive towards a brighter future, one journey at a time. Thank you for your support, for trusting us with your automotive needs, and for joining us in the mission to make a difference in the lives of our Veterans and the greater Harrisonburg community.