Visit Harrisonburg Honda to see why we are the leading Honda dealer near Blacksburg, VA. Visit our showroom or shop online to explore our impressive inventory of new, used, and certified pre-owned cars, trucks, and SUVs.
Harrisonburg Honda has been serving the greater Shenandoah Valley for over 19 years. Locally owned and operated, we’re committed to providing exceptional customer service that reflects the close-knit communities we serve. Drivers can look forward to working with a friendly team of industry experts when they shop at our dealership for their new Honda.
Along with top-tier service and working with a team of knowledgeable and friendly staff members, drivers can explore an impressive inventory of the latest models on the market. Stop in today to see why Harrisonburg Honda has become the premier Honda dealer near Blacksburg, VA.
| Reserve Your Honda |
Stop into our showroom, or visit us online to reserve the Honda of your dreams. One of our team members will help you explore the latest models and narrow down comfort and tech so you can build the vehicle of your dreams. As the nation's leading automaker, there's a Honda model available for every type of driver. Contact us today to find out which model is perfect for your life’s demands.
| Used Vehicle Selection |
Explore our inventory of used for even greater savings. For peace of mind, check out our Certified Pre-Owned Honda models that come with a certified warranty. We've got one of the biggest selections in the Shenandoah Valley and will work with you to find a model you will love.
| Apply For Financing |
Get into the car of your dreams with the help of our on-site finance department. Our experts will work with you through the credit application process and will help you develop a payment plan that works for your needs.
| Value Your Trade |
Visit us online to value your trade within seconds. You will be able to look at the same data we do so that you feel confident you're getting top dollar for your trade-in vehicle. If you prefer, stop by, and our appraisal team can take a look at your used car in person.
| Schedule Service |
Schedule your appointment online to see why drivers throughout the Valley trust Harrisonburg Honda for all their automotive needs. No job is too big or too small for our expert technicians. Book your appointment now through our online form.
| Order Parts |
Our parts department is fully stocked with only the best genuine OEM Honda replacement parts and accessories. Whether it's a DIY project or a full-blown repair, the parts department will equip you with all the tools you need to get your vehicle in tip-top shape.
When you shop with Harrisonburg Honda, you'll get to work with a team of dedicated staff members who are committed to finding you a vehicle you will love.
Our experienced team is the core of our success here at Harrisonburg Honda. Much like the close-knit communities our dealership serves, our team is committed to understanding your needs so that you find the perfect vehicle to meet your life's demands. Harrisonburg Honda knows what it means to shop locally and provides exceptional service that extends beyond the car buying experience.
Whether you work with our experts in the finance department or are getting your vehicle serviced by one of our factory technicians, you will get the chance to experience what it means to work with a dealership that is committed to your satisfaction.
| New Honda Selection |
| Used Vehicle Selection |
Harrisonburg Honda is a family-owned and operated dealership. Nelson & Rose Shwartz are lifetime Rockingham County residents and have owned the store since 1994! Harrisonburg Honda employs over 150 people that we consider family. When it comes to purchasing your new Honda or a pre-owned vehicle, we know you have options. Let us share with you the reasons why it's better to buy here.
These are just a few of the perks of shopping with us.
| New Honda Vehicles |
| Used Vehicle Selection |
| Value Your Trade |
| Get Pre-Approved |
A Kelly
5/25/2023
Staff was extremely helpful and accommodating. This is the second vehicle I have purchased from Harrisonburg Ford and I’ve been very satisfied with both. I would higher recommend Harrisonburg Ford.
Brandon A
5/25/2023
Looking to buy a vehicle they did everything they could to get me approved and lowest payment possible.
Charles P
2/3/2023
Laura Cass, Mickie knight and the entire service department made my entire visit entertaining and blew my past experiences at Paul obaugh out the water 5 stars will keep coming back
Paul R
12/3/2021
My wife and I encountered an issue while traveling on a recent road trip through Virginia while hauling our trailer and motorcycle. The service writer (Melissa) and the mechanic (Jay) were among the top service people I honestly believe that I’ve ever dealt with in my entire life. They were super helpful in getting us back on our way and we couldn’t have been more delighted that we were lucky enough to make it to this Ford dealership before the problem become catastrophic.
Thank you very much Melissa and Jay and my hats off to the dealership as they know how to hire awesome people:)
Thanks again!
Connor J
11/20/2021
Service center was very friendly and helpful, didn’t wait long for my oil change. Overall great experience
Debra W
10/8/2021
Went above our expectations in helping us.Great people to work with.
Tyler S
6/15/2021
Harrisonburg ford is without a doubt the best vehicle shop around! Everyone always greets you with a smile and a refreshing attitude. It’s contagious you can’t help but be happy while waiting for an oil change. The salesman are extremely pleasant and very passionate but never pushy about the vehicles they offer. I honestly can’t believe I ever went anywhere else before finding this place!!
Denise M
5/1/2021
I purchased a Honda Accord and everyone there was awesome. My sales representative Tony Morris-Cousins was great. He took the time to explain the features of the vehicle and was able to answer any questions I had. My overall experience is definitely 5 stars. I would recommend Harrisonburg Honda to anyone looking to purchase a new or used vehicle.
J Allan
4/20/2021
Purchased a 14 Civic and the experience here was the best. My sales rep Skylar was very pleasant to work with and understood what I was in the market for. Matt was a huge help with the financing and answering questions I had. Not once was I uncomfortable or pushed into anything I wasn't interested in. I will return here when I am looking for a car purchase in the future.
Tracy C
4/6/2021
I purchased a 2021 Honda Civic. Tony Morris-Cousins was my sales representative and he was awesome! Exceptional customer service, very knowledgeable on vehicles, and professional. Travis in finance was so easy to work with and provided excellent customer service as well. Best experience purchasing a new vehicle!
David S
3/15/2021
Bought my first car as an adult here 2 years ago. I don’t live in Harrisonburg and had to make the deal over the phone. The salesman was kind, informative, fair, and respectful. He gave me a fantastic deal on the car. And when I came to pickup the car, all the documents had been prepared and the process was seamless.
If you’re looking to buy a car and want to be treated with fairness and respect, while also getting a great car at a reasonable price, you can’t go wrong with Harrisonburg Honda. 10/10 would recommend.
Laverne F
2/13/2020
OUTSTANDING group of people. They were very helpful, very friendly and most professional. There was no pressure to make the purchase yet there was professionalism to determine that the vehicle did fill the requirements of both our wants and needs. It was a 3 hour drive to the dealership but it was well worth it. WOW, thank you Harrisonburg Ford for making our new vehicle the most talked about church vehicle in the county
jenniferleigh
1/22/2019
With this being my first car buying experience, I could not be happier. I worked with a very informative and charismatic dealer, Keith, who gave me all information up front and didn't try to hide any details. I would definitely recommend coming to this dealership.
Meg
1/22/2019
Service was outstanding. Service department seems trustworthy, the service advisors were SO friendly and helpful, and were completely transparent as far as what the cost would be. Even the shuttle driver was friendly and great to talk to. Outstanding service! Highly recommend and am very satisfied.
Aspen Phares
11/18/2017
Kyle did an amazing job selling me my new car! Made it super fast a pain free, in and out in a short amount of time! Thanks for being awesome and shifting me towards the car of my dream!
Nate Ives
9/27/2017
I bought my 2013 Honda Civic from Tyler Rich last year on August 31, 2016 to get rid of my lemon of a car. Tyler was extremely professional and gave me an amazing deal on my car. He even put a full tank of gas and got it detailed for me!! It is now September 27, 2017 and I've put about 16k on her and not a single thing wrong with it. Thanks again to Tyler and H-Burg Honda for a great car and a very professional and friendly experience!!
Tara Long
9/26/2017
We had a great experience and I highly recommend Tyler Rich for any of your vehicle needs! He is awesome to work with and has continuously helped us with different questions and things since purchasing our new Accord. We will definitely be back to see him soon for our next vehicle purchase!
Keith Lewis
9/21/2017
2009 Honda Fit airbag inflators were recall items - scheduled about 5 days out 8am - got there early- hour later heading out - noticed the stereo wouldn't power after the install a few hours of being on a couple business calls- came back they were very concerned with this - took it apart- found a loose wire and fuse popped- repair made and away we go.
Caitlin Pitts
9/5/2017
I had a good experience at Harrisonburg Honda and am very happy with my new car. Kyle helped me with it, and I really appreciated his friendly, down-to-earth style. I would certainly come back again!
Chris Amos
8/21/2017
I've bought 7 vehicles from this place.... top notch place. They've always taken care of me.
Roger Dodd
8/5/2017
The service was top notch, from the start of the visit to the end everyone was friendly and helpful. The lady at the checkout noticed that I had an Armed Forces logo on my water bottle and when she realized that I was a veteran she refunded me the amount of the discount. She didn't have to do that, I would never have known and she was very respectful. Both thumbs up!!
Lisa Marie
6/23/2017
My buying experience went smoothly. But the real story is in their service. Twice I have been in for service and it has been very different from other dealerships! Wow is all I can say. Fast service with a smile! Everyone is friendly and cheerful and makes you feel welcome. Walked me through the checkout. Thanked me for my business. And did what I asked for. A+
Elise Poffenberger
5/31/2017
What an amazing experience! We drove here after having a negative experience elsewhere and I'm so glad we did. Though everyone we interacted with was helpful and friendly, Kyle, our sales associate, was the BEST! He was friendly, professional, informative, etc. The process was smooth and efficient and all of our questions were answered. We love Harrisonburg Honda!! We'd definitely buy another car here.
Jen Kratz
5/21/2017
We had an awesome experience with Harrisonburg Honda, particularly with Cristian Floyd. We walked in not sure what we were looking for exactly and left driving exactly what we always wanted. Cristian handled the whole experience with grace. We will certainly be back to buy our next car!
Jordan Conner
5/13/2017
Such a great car buying experience! Maria was amazing and the process was super smooth. After going to other dealerships, I can honestly say Harrisonburg Honda is the best all around. I look forward to working with you guys in the future and seeing you soon for service! Thanks again. So in love with my car!
