Honda Dealer Roanoake VA

Honda Dealer Roanoke VA

Get VIP Service Every Time You Visit

Whether you’re on the hunt for a sporty 4-door coupe for your commute from Roanoke, VA, or it’s time for a tune-up, choose the Honda dealer that puts you first. Visit Harrisonburg Honda today.

There are many places you can go to find a new vehicle, but if you are looking for a Honda, Harrisonburg Honda is the place to go. We have a great selection of new vehicles, certified pre-owned vehicles, and used cars in one location. With flexible financing options, you will find exactly what you are looking for. And we take care of you after the sale, too, with our state-of-the-art service center and parts department.


Honda Leads The Industry In Value and Quality

KBB Brand Image Award

Learn More About Us

About Us

When you’re shopping for your next car, whether it’s a sedan, van, SUV, or even a truck, make sure a Honda vehicle is on your test-drive list. For seven consecutive years, Kelley Blue Book has awarded Honda the Best Value Brand for its consistent “reliability, resale value, and quality.” Once you get behind the wheel of one, you’ll want to drive it home.

New Honda Roanoke VA

More New Models 

New Honda Selection

Come in today and see our wide assortment of new Honda SUVs, including the Pilot and CR-V, as well as our selection of sedans like the Civic Sport. And if you’re looking for a truck, you’ll want to test drive a Ridgeline for sale in Roanoke, VA. You’ll love the comfort and quality. And you’ll love the prices even more.


Used Vehicles Roanoke VA

Hondas Are The Best Used Cars

Used Vehicle Selection

Have you been looking for a great deal on a used Honda CR-V for sale? You’ve come to the right place! We’ve got several to choose from, and they’re priced to fit every budget. Or, if you’re looking for family-friendly convenience, check out the Honda Odyssey van. We have a great selection of top-quality used Honda vehicles available. But they’re popular, so if you see one you like, let us know, and we’ll try to hold it for you.

Hyundai Santa Fe Harrisonburg VA

No Stress Financing

Apply For Financing

Buying a new or used car doesn’t have to strain your budget. Our finance team works with several lenders to find payment options that are easy on the wallet. Whether you’re interested in leasing a new Pilot or buying a pre-owned Fit, we’ll make sure you get the best deal in Roanoke, VA.


Value Your Trade Roanoke VA

Trade Up Or Sell Us Your Car

Value Your Trade

Used cars command top dollar these days. If you’re trading up to a Honda SUV like the all-wheel-drive Passport, or you need some cash, let us buy your old car. Use our convenient Value Your Trade tool to get a quick estimate. If you like what you see, bring your vehicle in, and we’ll give it a final appraisal. We’ll cash you out on the spot or put the value toward your new Honda to lower your payments.

Honda Service Roanoke VA

Give Your Honda The Best Care

Schedule Service

One of the reasons why people love their Honda vehicles is because they’re so reliable. Our factory-trained and certified service technicians can help you get more years of reliable service and value from your vehicle. We use genuine OEM Honda parts and state-of-the-art diagnostic equipment, so you know your car is getting quality care every time you bring it in.


Your One-Stop Honda Headquarters

You don’t have to travel far from Roanoke, VA, to find a Honda dealer that delivers outstanding service and offers a broad selection of the vehicles you want most. When it’s time to buy your next car, make Harrisonburg Honda your one-stop for all your Honda needs.

Why Buy From Harrisonburg Honda?

Harrisonburg Honda is a family-owned and operated dealership. Nelson & Rose Shwartz are lifetime Rockingham County residents and have owned the store since 1994! Harrisonburg Honda employs over 150 people that we consider family. When it comes to purchasing your new Honda or a pre-owned vehicle, we know you have options.

Let us share with you the reasons why it's better to buy here.

  • Lifetime Warranty with State Inspections for LIFE
  • We Honor our Military Personnel and Match Honda USA's Military Incentive All Year Round
  • 10% Off Service Parts and Labor for Military Personnel

These are just a few of the perks of shopping with us.


It's Better To Buy Here


New Honda Selection

Used Vehicle Selection


Harrisonburg Honda is your Honda destination. Not only do we have a massive selection of new and used cars, trucks, and SUVs, we have the financing team and solutions that meet your needs.