Honda Dealership Roanoke VA

Honda Dealership Roanoke VA

Deals Worth The Drive

What Honda dealership near Roanoke, VA, offers a tremendous selection, competitive prices, and a lifetime warranty on all new vehicles? That’s Harrisonburg Honda. Visit us soon: you’ll be glad you did.

Experts You Can Count On

It’s really no secret why so many people make the trip from Roanoke, VA, to Harrisonburg Honda. We deliver a buying experience that’s second to none. Our expert sales staff can tell you everything you need to know about a new Honda Accord for sale and help you find the right vehicle for your needs, whether it’s a 2-door coupe or a used minivan.


Honda Dealership Roanoke VA

New Honda Roanoke VA

Save More On Your Next Honda

New Honda Selection

When drivers have a hard time finding a new Honda Accord for sale in Roanoke, they come to us. Why? Because we offer the area’s best selection of brand-new Honda cars, SUVs, vans, and even trucks! If you’re considering a full-size pickup, test-drive an all-wheel-drive Ridgeline, and you’ll see you don’t have to compromise comfort to have capability.

Used Honda Rooake VA

A Full Selection Of Rare Used Cars

Used Vehicle Selection

Thanks to our broad network, you’ll have an easy time finding a great used car among our wide variety of used and certified pre-owned vehicles. Buying used is a great way to get a fully-loaded Honda SUV like the Pilot or the popular CR-V. We also carry a full range of vehicles from trusted brands, including Hyundai, Ford, Toyota, and Chevrolet.


Reserve Your Vehicle Roanoke VA

Pre-Order Your New Honda

Reserve Your Honda

Did you know that you can get a new Honda HR-V for sale exactly the way you want it? Give us your wish list, from color and wheel style to technology and climate control, and we’ll help you order it directly from the factory. Get your Honda your way. Talk to our product specialists today.

Hyundai Santa Fe Harrisonburg VA

Get Financing From Your Sofa

Apply For Financing

We all have our own backstory. We aim to find an affordable financing package for everyone who visits our dealership. If you choose to get pre-qualified before leaving Roanoke, VA, you can complete our secure online application and know your budget before visiting our showroom.


Honda Service Roanoke vA

Give Your Honda The Care It Deserves

Schedule Service

We might not be your neighborhood mechanic, but when your Honda needs factory-certified TLC, we’ve got the techs you can trust. From transmissions to tire rotations, our skilled service technicians will keep your car running year after year.

Honda Parts Roanoke VA

Genuine Honda Parts For Your Vehicle

Order Parts

Maybe you’re handy and prefer to do your own maintenance on your car. Whether you have your vehicle maintained here or are a do-it-yourselfer, you’ll get the right parts and accessories for your Honda from our parts department. Let us know what you need, and we’ll let you know when it’s ready for you to pick up.


A Lifetime Of Peace of Mind

Get our exclusive lifetime warranty when you buy a new Honda car, SUV, or truck here. Our warranty covers your new vehicle’s engine, transmission, and more. Best of all, you’re covered anywhere in the lower 48 states. And you can have your Honda serviced here or anyplace else in America.

Your Full-Service Honda Dealer


New Honda Selection

Used Vehicle Selection


Not every Honda dealership is the same. Visit Harrisonburg Honda and see why people from as far as Roanoke, VA keep coming back to us when it’s time to buy a new or used vehicle. Call us today to schedule a visit with one of our product experts.

New Honda Vehicles

Used Vehicle Selection

Apply For Financing

Value Your Trade

Contact Us


A Kelly 5/25/2023
Staff was extremely helpful and accommodating. This is the second vehicle I have purchased from Harrisonburg Ford and I’ve been very satisfied with both. I would higher recommend Harrisonburg Ford.

Brandon A 5/25/2023
Looking to buy a vehicle they did everything they could to get me approved and lowest payment possible.

Charles P 2/3/2023
Laura Cass, Mickie knight and the entire service department made my entire visit entertaining and blew my past experiences at Paul obaugh out the water 5 stars will keep coming back

Paul R 12/3/2021
My wife and I encountered an issue while traveling on a recent road trip through Virginia while hauling our trailer and motorcycle. The service writer (Melissa) and the mechanic (Jay) were among the top service people I honestly believe that I’ve ever dealt with in my entire life. They were super helpful in getting us back on our way and we couldn’t have been more delighted that we were lucky enough to make it to this Ford dealership before the problem become catastrophic. Thank you very much Melissa and Jay and my hats off to the dealership as they know how to hire awesome people:) Thanks again!

Connor J 11/20/2021
Service center was very friendly and helpful, didn’t wait long for my oil change. Overall great experience

Debra W 10/8/2021
Went above our expectations in helping us.Great people to work with.

Tyler S 6/15/2021
Harrisonburg ford is without a doubt the best vehicle shop around! Everyone always greets you with a smile and a refreshing attitude. It’s contagious you can’t help but be happy while waiting for an oil change. The salesman are extremely pleasant and very passionate but never pushy about the vehicles they offer. I honestly can’t believe I ever went anywhere else before finding this place!!

Denise M 5/1/2021
I purchased a Honda Accord and everyone there was awesome. My sales representative Tony Morris-Cousins was great. He took the time to explain the features of the vehicle and was able to answer any questions I had. My overall experience is definitely 5 stars. I would recommend Harrisonburg Honda to anyone looking to purchase a new or used vehicle.

J Allan 4/20/2021
Purchased a 14 Civic and the experience here was the best. My sales rep Skylar was very pleasant to work with and understood what I was in the market for. Matt was a huge help with the financing and answering questions I had. Not once was I uncomfortable or pushed into anything I wasn't interested in. I will return here when I am looking for a car purchase in the future.

Tracy C 4/6/2021
I purchased a 2021 Honda Civic. Tony Morris-Cousins was my sales representative and he was awesome! Exceptional customer service, very knowledgeable on vehicles, and professional. Travis in finance was so easy to work with and provided excellent customer service as well. Best experience purchasing a new vehicle!

David S 3/15/2021
Bought my first car as an adult here 2 years ago. I don’t live in Harrisonburg and had to make the deal over the phone. The salesman was kind, informative, fair, and respectful. He gave me a fantastic deal on the car. And when I came to pickup the car, all the documents had been prepared and the process was seamless. If you’re looking to buy a car and want to be treated with fairness and respect, while also getting a great car at a reasonable price, you can’t go wrong with Harrisonburg Honda. 10/10 would recommend.

Laverne F 2/13/2020
OUTSTANDING group of people. They were very helpful, very friendly and most professional. There was no pressure to make the purchase yet there was professionalism to determine that the vehicle did fill the requirements of both our wants and needs. It was a 3 hour drive to the dealership but it was well worth it. WOW, thank you Harrisonburg Ford for making our new vehicle the most talked about church vehicle in the county

jenniferleigh 1/22/2019
With this being my first car buying experience, I could not be happier. I worked with a very informative and charismatic dealer, Keith, who gave me all information up front and didn't try to hide any details. I would definitely recommend coming to this dealership.

Meg 1/22/2019
Service was outstanding. Service department seems trustworthy, the service advisors were SO friendly and helpful, and were completely transparent as far as what the cost would be. Even the shuttle driver was friendly and great to talk to. Outstanding service! Highly recommend and am very satisfied.

Aspen Phares 11/18/2017
Kyle did an amazing job selling me my new car! Made it super fast a pain free, in and out in a short amount of time! Thanks for being awesome and shifting me towards the car of my dream!

Nate Ives 9/27/2017
I bought my 2013 Honda Civic from Tyler Rich last year on August 31, 2016 to get rid of my lemon of a car. Tyler was extremely professional and gave me an amazing deal on my car. He even put a full tank of gas and got it detailed for me!! It is now September 27, 2017 and I've put about 16k on her and not a single thing wrong with it. Thanks again to Tyler and H-Burg Honda for a great car and a very professional and friendly experience!!

Tara Long 9/26/2017
We had a great experience and I highly recommend Tyler Rich for any of your vehicle needs! He is awesome to work with and has continuously helped us with different questions and things since purchasing our new Accord. We will definitely be back to see him soon for our next vehicle purchase!

Keith Lewis 9/21/2017
2009 Honda Fit airbag inflators were recall items - scheduled about 5 days out 8am - got there early- hour later heading out - noticed the stereo wouldn't power after the install a few hours of being on a couple business calls- came back they were very concerned with this - took it apart- found a loose wire and fuse popped- repair made and away we go.

Caitlin Pitts 9/5/2017
I had a good experience at Harrisonburg Honda and am very happy with my new car. Kyle helped me with it, and I really appreciated his friendly, down-to-earth style. I would certainly come back again!

Chris Amos 8/21/2017
I've bought 7 vehicles from this place.... top notch place. They've always taken care of me.

Roger Dodd 8/5/2017
The service was top notch, from the start of the visit to the end everyone was friendly and helpful. The lady at the checkout noticed that I had an Armed Forces logo on my water bottle and when she realized that I was a veteran she refunded me the amount of the discount. She didn't have to do that, I would never have known and she was very respectful. Both thumbs up!!

Lisa Marie 6/23/2017
My buying experience went smoothly. But the real story is in their service. Twice I have been in for service and it has been very different from other dealerships! Wow is all I can say. Fast service with a smile! Everyone is friendly and cheerful and makes you feel welcome. Walked me through the checkout. Thanked me for my business. And did what I asked for. A+

Elise Poffenberger 5/31/2017
What an amazing experience! We drove here after having a negative experience elsewhere and I'm so glad we did. Though everyone we interacted with was helpful and friendly, Kyle, our sales associate, was the BEST! He was friendly, professional, informative, etc. The process was smooth and efficient and all of our questions were answered. We love Harrisonburg Honda!! We'd definitely buy another car here.

Jen Kratz 5/21/2017
We had an awesome experience with Harrisonburg Honda, particularly with Cristian Floyd. We walked in not sure what we were looking for exactly and left driving exactly what we always wanted. Cristian handled the whole experience with grace. We will certainly be back to buy our next car!

Jordan Conner 5/13/2017
Such a great car buying experience! Maria was amazing and the process was super smooth. After going to other dealerships, I can honestly say Harrisonburg Honda is the best all around. I look forward to working with you guys in the future and seeing you soon for service! Thanks again. So in love with my car!