Stop into Harrisonburg Honda near Roanoke, VA, to find a new or used Honda car, truck, or SUV to fit your life's demands. Located right off Interstate 81, Our dealership is the premier destination for customers in the Shenandoah Valley.
Our sales team understands the value of working with an expert you can trust. That’s why we strive to reflect the values of our small-town community by offering exceptional customer service. There’s a reason why we are the premier Honda dealer in the Shenandoah Valley.
With an impressive selection of new, used, and certified pre-owned vehicles, an unmatched lifetime powertrain warranty, and an industry-leading parts and service department. It's easy to see why we’ve been a leader in the Valley. Stop in to see for yourself why residents in the Valley turn to us for all their automotive needs.
| Reserve Your Honda |
Browse our inventory of new Honda models. If you don't see the Accord, Civic, Pilot, Ridgeline, or any other model you are looking for, you can build the new Honda of your dreams with a trusted expert by your side. At Harrisonburg Honda, we’ll help you build and customize your new vehicle. From color options to tech packages to trim upgrades and much more, reserve your new Honda today and experience the joy of building a car that fits your needs.
| Used Vehicle Selection |
Whether you're looking for a bargain or simply want to shop used, our selection of pre-owned vehicles is sure to impress you. With a range of certified pre-owned vehicles, it’s easier than ever to find a car that will fit your needs and budget. With a certified model, you get peace of mind that comes with a warranty. Shop online from the comfort of your home or stop by our showroom to speak with a team member today.
| Apply For Financing |
Financing does not have to be a stressor when you’re buying a vehicle. At Harrisonburg Honda, it’s our mission to find a financing plan that fits your circumstances. Chat online, give us a call, or stop by the showroom to speak with a financial expert about your options for getting into a new or used Honda vehicle. We work with people in all credit situations to get you approved. Apply online to get pre-approved today!
| Value Your Trade |
Value your trade online with our easy-to-navigate online valuation tool. Search by year, make, and model to see what your used vehicle is worth. Whether you want to use your trade-in toward a new vehicle or simply want to sell your car, we’ll help you explore all your options for getting into a new or used Honda vehicle.
| Schedule Service |
The factory-certified experts at our service department will keep your Honda running like new. It’s easier than ever to schedule an appointment and get back on the road. We can take care of all your maintenance and service needs. Whether you’ve got a significant repair on your hands or something more minor, our service department can handle it all. Visit us online or give us a call to schedule your service appointment.
| Order Parts |
At Harrisonburg Honda, we only use genuine OEM parts. You can be sure you're getting only the best for your vehicle. Quick turnaround, exceptional service, and friendly staff are just some of the features you can expect to find in our parts department. We keep an excellent stock of Honda parts so you can find what you are looking for. And if we don't have it, we are happy to order it for you.
The trusted experience, welcoming environment, and an expansive inventory of vehicles have enabled Harrisonburg Honda to be the premier dealership for customers near Roanoke, VA, in the Shenandoah Valley.
Stop in today to experience exceptional customer service, browse our impressive inventory of new and certified pre-owned vehicles, and speak with a team member who will help you find the perfect Honda for your lifestyle needs.
| New Honda Selection |
| Used Vehicle Selection |
Harrisonburg Honda is a family-owned and operated dealership. Nelson & Rose Shwartz are lifetime Rockingham County residents and have owned the store since 1994! Harrisonburg Honda employs over 150 people that we consider family. When it comes to purchasing your new Honda or a pre-owned vehicle, we know you have options. Let us share with you the reasons why it's better to buy here.
These are just a few of the perks of shopping with us.
| New Honda Vehicles |
| Used Vehicle Selection |
| Apply For Financing |
| Value Your Trade |
A Kelly
5/25/2023
Staff was extremely helpful and accommodating. This is the second vehicle I have purchased from Harrisonburg Ford and I’ve been very satisfied with both. I would higher recommend Harrisonburg Ford.
Brandon A
5/25/2023
Looking to buy a vehicle they did everything they could to get me approved and lowest payment possible.
Charles P
2/3/2023
Laura Cass, Mickie knight and the entire service department made my entire visit entertaining and blew my past experiences at Paul obaugh out the water 5 stars will keep coming back
Paul R
12/3/2021
My wife and I encountered an issue while traveling on a recent road trip through Virginia while hauling our trailer and motorcycle. The service writer (Melissa) and the mechanic (Jay) were among the top service people I honestly believe that I’ve ever dealt with in my entire life. They were super helpful in getting us back on our way and we couldn’t have been more delighted that we were lucky enough to make it to this Ford dealership before the problem become catastrophic.
Thank you very much Melissa and Jay and my hats off to the dealership as they know how to hire awesome people:)
Thanks again!
Connor J
11/20/2021
Service center was very friendly and helpful, didn’t wait long for my oil change. Overall great experience
Debra W
10/8/2021
Went above our expectations in helping us.Great people to work with.
Tyler S
6/15/2021
Harrisonburg ford is without a doubt the best vehicle shop around! Everyone always greets you with a smile and a refreshing attitude. It’s contagious you can’t help but be happy while waiting for an oil change. The salesman are extremely pleasant and very passionate but never pushy about the vehicles they offer. I honestly can’t believe I ever went anywhere else before finding this place!!
Denise M
5/1/2021
I purchased a Honda Accord and everyone there was awesome. My sales representative Tony Morris-Cousins was great. He took the time to explain the features of the vehicle and was able to answer any questions I had. My overall experience is definitely 5 stars. I would recommend Harrisonburg Honda to anyone looking to purchase a new or used vehicle.
J Allan
4/20/2021
Purchased a 14 Civic and the experience here was the best. My sales rep Skylar was very pleasant to work with and understood what I was in the market for. Matt was a huge help with the financing and answering questions I had. Not once was I uncomfortable or pushed into anything I wasn't interested in. I will return here when I am looking for a car purchase in the future.
Tracy C
4/6/2021
I purchased a 2021 Honda Civic. Tony Morris-Cousins was my sales representative and he was awesome! Exceptional customer service, very knowledgeable on vehicles, and professional. Travis in finance was so easy to work with and provided excellent customer service as well. Best experience purchasing a new vehicle!
David S
3/15/2021
Bought my first car as an adult here 2 years ago. I don’t live in Harrisonburg and had to make the deal over the phone. The salesman was kind, informative, fair, and respectful. He gave me a fantastic deal on the car. And when I came to pickup the car, all the documents had been prepared and the process was seamless.
If you’re looking to buy a car and want to be treated with fairness and respect, while also getting a great car at a reasonable price, you can’t go wrong with Harrisonburg Honda. 10/10 would recommend.
Laverne F
2/13/2020
OUTSTANDING group of people. They were very helpful, very friendly and most professional. There was no pressure to make the purchase yet there was professionalism to determine that the vehicle did fill the requirements of both our wants and needs. It was a 3 hour drive to the dealership but it was well worth it. WOW, thank you Harrisonburg Ford for making our new vehicle the most talked about church vehicle in the county
jenniferleigh
1/22/2019
With this being my first car buying experience, I could not be happier. I worked with a very informative and charismatic dealer, Keith, who gave me all information up front and didn't try to hide any details. I would definitely recommend coming to this dealership.
Meg
1/22/2019
Service was outstanding. Service department seems trustworthy, the service advisors were SO friendly and helpful, and were completely transparent as far as what the cost would be. Even the shuttle driver was friendly and great to talk to. Outstanding service! Highly recommend and am very satisfied.
Aspen Phares
11/18/2017
Kyle did an amazing job selling me my new car! Made it super fast a pain free, in and out in a short amount of time! Thanks for being awesome and shifting me towards the car of my dream!
Nate Ives
9/27/2017
I bought my 2013 Honda Civic from Tyler Rich last year on August 31, 2016 to get rid of my lemon of a car. Tyler was extremely professional and gave me an amazing deal on my car. He even put a full tank of gas and got it detailed for me!! It is now September 27, 2017 and I've put about 16k on her and not a single thing wrong with it. Thanks again to Tyler and H-Burg Honda for a great car and a very professional and friendly experience!!
Tara Long
9/26/2017
We had a great experience and I highly recommend Tyler Rich for any of your vehicle needs! He is awesome to work with and has continuously helped us with different questions and things since purchasing our new Accord. We will definitely be back to see him soon for our next vehicle purchase!
Keith Lewis
9/21/2017
2009 Honda Fit airbag inflators were recall items - scheduled about 5 days out 8am - got there early- hour later heading out - noticed the stereo wouldn't power after the install a few hours of being on a couple business calls- came back they were very concerned with this - took it apart- found a loose wire and fuse popped- repair made and away we go.
Caitlin Pitts
9/5/2017
I had a good experience at Harrisonburg Honda and am very happy with my new car. Kyle helped me with it, and I really appreciated his friendly, down-to-earth style. I would certainly come back again!
Chris Amos
8/21/2017
I've bought 7 vehicles from this place.... top notch place. They've always taken care of me.
Roger Dodd
8/5/2017
The service was top notch, from the start of the visit to the end everyone was friendly and helpful. The lady at the checkout noticed that I had an Armed Forces logo on my water bottle and when she realized that I was a veteran she refunded me the amount of the discount. She didn't have to do that, I would never have known and she was very respectful. Both thumbs up!!
Lisa Marie
6/23/2017
My buying experience went smoothly. But the real story is in their service. Twice I have been in for service and it has been very different from other dealerships! Wow is all I can say. Fast service with a smile! Everyone is friendly and cheerful and makes you feel welcome. Walked me through the checkout. Thanked me for my business. And did what I asked for. A+
Elise Poffenberger
5/31/2017
What an amazing experience! We drove here after having a negative experience elsewhere and I'm so glad we did. Though everyone we interacted with was helpful and friendly, Kyle, our sales associate, was the BEST! He was friendly, professional, informative, etc. The process was smooth and efficient and all of our questions were answered. We love Harrisonburg Honda!! We'd definitely buy another car here.
Jen Kratz
5/21/2017
We had an awesome experience with Harrisonburg Honda, particularly with Cristian Floyd. We walked in not sure what we were looking for exactly and left driving exactly what we always wanted. Cristian handled the whole experience with grace. We will certainly be back to buy our next car!
Jordan Conner
5/13/2017
Such a great car buying experience! Maria was amazing and the process was super smooth. After going to other dealerships, I can honestly say Harrisonburg Honda is the best all around. I look forward to working with you guys in the future and seeing you soon for service! Thanks again. So in love with my car!
